Download Advertising Management: Theory & Practice by Dr. Mahendra Kumar Padhy PDF

By Dr. Mahendra Kumar Padhy

The booklet titled Advertising administration: conception and Practice is an intensive and extensive textual content that includes the various complexities dealing with advertisers in India. The deep perception into the psychology and demographics of patron that make up the 'Indian Context' offers a legitimate heritage for studying the center of marketing combine at play during this kingdom. through combining a rigour with relevance, the booklet has made a major contribution to advertisements literature.

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