Download 222 Keywords Marketing: Grundwissen für Manager (German by Springer Fachmedien Wiesbaden PDF

By Springer Fachmedien Wiesbaden

Von know-how advertising and marketing über patron Lifetime worth und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen sind kompakt und verständlich formuliert und bieten somit Basiswissen für alle, die einen schnellen Einstieg in die Marketingpraxis suchen, sich für advertising und Markenmanagement interessieren oder ihr vorhandenes Wissen auffrischen möchten.

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